Creative Director & Designer
Creative Director & Designer
Client: Joey Drew Studios
Project: Created a product assortment of apparel, accessories, and home goods for Bendy and the Ink Machine, and to help launch the sequel game, Bendy and the Dark Revival. My team was given a lot of freedom to research different merch trends and pitch a variety of styles of merch for different Bendy fans, as shown below. Focusing on the iconic style of the Bendy games, and his unmistakeable character design, we tried to include something for fans of every age and style.
Skills: Worked with Joey Drew Studios development team and style guides. Developed original art assets with my internal design team. Produced trend boards, mockups, and pitch decks for approvals. Designed packaging, hangtags, and appropriate legal lines. Worked with internal product developers and overseas production partners to ensure accurate and on-schedule sampling and development schedule.
Credits
All logos, trademarks, and characters © and ™ Joey Drew Studios
WHO'S LAUGHING NOW?
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WHO'S LAUGHING NOW? 〰️