Creative Director & Designer
Creative Director & Designer
Client: Rooster Teeth / Seiko Instruments / Hasbro
Project: Created a full Transformers capsule collection that was launched on the NTWRK streetwear live shopping app. One particular piece, the Optimus Dream Hoodie, is inspired by the Transformers bedsheets that I had on my bed when I was a kid, and I was very excited to recreate that art by scanning my childhood sheets, adding a very personal touch to this project. Also featured here are concepts for a second capsule collection inspired by the original 1984 toy line. In my previous role with Seiko Instruments, I also worked with Hasbro licensors to develop limited edition and kids watches at the launch of the Transformers movie (2007).
Skills: Worked with Hasbro brand licensors and style guides. Developed original art assets. Produced trend boards, mockups, and pitch decks for approvals. Designed packaging, hangtags, and appropriate legal lines. Worked with internal product developers and overseas production partners to ensure accurate and on-schedule sampling and development schedule.
Credits
Photography by Wes Ellis
Modeled by Ari Wagner and Noël Wiggins
All logos, trademarks, and characters © and ™ Hasbro
MORE THAN MEETS THE EYE
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MORE THAN MEETS THE EYE 〰️