Creative Director & Designer
Creative Director & Designer
Client: Rooster Teeth
Project: Rebranding Rooster Teeth, a 20 year old internet production company that has grown and evolved massively since its launch with its original logo and brand identity. We partnered with Guerilla Suit, a creative agency also based in Austin, Texas to create a full suite of deep dive brand messaging, statement, and positioning messaging. Something that Rooster Teeth had been sorely lacking in its previous 20 years. And in the end, Guerilla Suit delivered a brand standards guide and direction to help launch the rebrand. Shown here is a small sampling of the internal process developed by our team as we figured out what we were looking for in this rebrand.
Skills: Led internal creative services team on a full, in-depth brand analysis and identity exercise. Developed and cultured information presentation to give to internal stakeholders as well as outside agencies. Created visual reference guide, assets, moodboards and sample logo treatments to further enhance presentation.
Credits
Final logo designs by Guerilla Suit
All logos, trademarks, and characters © and ™ Rooster Teeth Productions / Warner Bros. Discovery
JUST PLAYING
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JUST PLAYING 〰️